7/27/2010

SW Florida Social Media Fans Meet In Naples

A group of nearly 200 professionals from the Ft Myers/Naples area (SW Florida)interested in social media, Facebook, Twitter and other sites associated with staying connected on line. In attendance were a large number of business people who use social websites to promote their businesses, several politicians using social media in their campaigns, as well as individuals who simply enjoy using Facebook. Organized by Jody Pugh and hosted by Shula's Steakhouse in Naples, this was the 2nd monthly meeting of the "SW FL Facebook Friends Social Happy Hour". Shula's graciously provided an incredible array of appetizers and 2 for 1 drink specials with a live Jazz band playing in the background. Several businesses from the SWFL area donated a total of over 50 door prizes which were given away throughout the course of the evening.

The 1st meeting of the group was held in Ft Myers, the next is planned for "Anthony's On The Boulevard" in Cape Coral on August 27th 2010. If you have an interest in Facebook or social media, or would like to learn more about how it can help your business and help you stay connected with your friends and clients, please feel free to join us!

Facebook Friends Happy Hour In Naples Florida




Rick Thomas, Social media/SEO Consultant in Ft Myers Florida,Regional Search Engine Marketing For Businesses, Improved Google Search Engine Rankings, Company Facebook Pages Created & Managed, Located in Fort Myers Florida. Yes I am For Hire!

Contact Rick Thomas at 239 896-7020

RickThomas@FtMyersMarketing.com

7/16/2010

Approach Your Social Media And SEO Clients With A Salesmans Mindset

As professionals in advertising, social media, SEO, or marketing, in order to offer and deliver our clients a quality product(service) we devote considerable allotments of time to develop and implement a custom campaign for each customer. Unfortunately, customized services of this nature don't come cheap, in the midst of economic uncertainty here in Fort Myers (SW Florida) and all around the world, closing a sale on relatively high dollar services is a tougher proposition than ever before! One way to offset these types of hurdles is to approach your clients with a salesman's mindset.

This does not mean "high pressure" or Billy Mays style salesmanship! This is a kinder gentler type of salesmanship through which you passively lead your client to the information he/she needs to make an informed decision. In social media, SEO, or any type of marketing you are attempting to forge a long term relationship, and build trust, however there is a lot to be gained for you and your employees by realizing that the first order of business is to convince the potential client that he needs you and your service. Even if you are not a "good salesman", with the proper mindset, and a few borrowed tricks from the salesman's tool bag, one can often turn an unsuccessful sales call into a long term client.

  • Listen to your client! Have a clear understanding of what it is they want.
  • Have a well rehearsed presentation.
  • Anticipate client objections, and be prepared to refute them.
  • Use visual props ... people respond better to visual stimuli than audible or printed words.
  • Understand that in marketing business people are often motivated by ego as much as profit.
  • Don't just sell your client ... educate them.
  • Don't pressure, give them time to make their own decision.

Always keep on the look out for a good article, or local seminar in your area regarding salesmanship, and if possible attend it, and watch experienced salesmen in action. Often times there is much to be gained by simply keeping our eyes and ears open, and even a slight difference can be "the difference" between a successful and failed presentation.



Rick Thomas, Social media/SEO Consultant in Ft Myers Florida,Regional Search Engine Marketing For Businesses, Improved Google Search Engine Rankings, Company Facebook Pages Created & Managed, Located in Fort Myers Florida. Yes I am For Hire!

Contact Rick Thomas at 239 896-7020

RickThomas@FtMyersMarketing.com

7/01/2010

Social Media Day In Ft Myers

Social media and SEO consultants, business men and women, politicians, lawyers, and many others with an interest in social media gathered in South Ft Myers to celebrate "Social Media day". Sponsored by The social media club of South Florida and Florida Tweetup, and hosted by the "Firepit City Grill" in Gulfcoast Town Center in south Fort Myers, professionals in the field joined similar groups in at least 536 other cities around the globe to celebrate the revolution of social media becoming a social dialog. This was an opportunity to meet, exchange ideas, network, and collaborate with top pros in the field! A "not to be missed" event!

Ft Myers Celebrates Social Media Day

Search Engine Optimization in Ft Myers Florida







Rick Thomas, Social media/SEO Consultant in Ft Myers Florida,Regional Search Engine Marketing For Businesses, Improved Google Search Engine Rankings, Company Facebook Pages Created & Managed, Located in Fort Myers Florida. Yes I am For Hire!

Contact Rick Thomas at 239 896-7020

RickThomas@FtMyersMarketing.com