UNLESS WE JOIN A LOCAL TEAM FAN CLUB!
Fortunately, SW Florida has many of them. As good as this is for football fans, it's even better for those who are in business and trying to find new clients! Marketing today is about social psychology,establishing rapport and trust with a potential client before they even walk through your door ... a football fan club is perfect for this! You already have something in common, that you are passionate about, with every person in the room!
Arrive early and help set up, greet people as they walk in, and introduce yourself. Make friends and remember names. Over the course of the season you will find ample opportunity to ...
Hand out business cards.
Offer special discounts to members.
Tell them about your company blog.
Ask them to follow you on Facebook and other social media venues.
Recommend you to their friends.
Just remember that it's about relationship building, not selling! Don't hit them over the head with everything all at once. Ask them about their line of work, if they're on social media, and treat them as you would like to be treated. Let them know that you are someone they can trust, and will always make sure they are treated fairly, and nothing but good things are sure to follow!
Ask around the club and see if anyone is interested in doing some fundraising for local charities. Chances are, if there are other business owners in the group they will jump at the chance! Supporting charities not only establishes the club and it's members as valuable "pillars of the community", but also creates numerous opportunities for ...
Social media posts.
Impressive resume' and profile fodder
I served 2 years as Vice President and 1 year as Treasurer for the Washington Redskins Fan Club Of SW Florida and during that time we raised over $10,000 for local charities. We raised the money by holding raffles/drawings at halftime for team related items such as jerseys, key chains, hats, etc ... the response was incredible, and we raised a lot of money while having some fun!
Rick Thomas, Social media/SEO Consultant in Ft Myers Florida,Regional Search Engine Marketing For Businesses, Improved Google Search Engine Rankings, Company Facebook Pages Created & Managed, Located in Fort Myers Florida. Yes I am For Hire!