12/23/2010

SEO Guys Night Before Christmas

T'was the night before Christmas and in back of the shop
the fresh pot of coffee just dripped it's last drop.
The computer store geeks were at home asleep dreaming
while the SEO worked on some search result scheming.
From Facebook to Foursquare, to Linkedin he'd flitter
while checking if he was retweeted on Twitter.
He hyperlinked keywords, checked rss feeds,
took care of his clients businesses needs.
New ideas for blogs in his mind started sparking
while engaged in a round of social bookmarking.
He never heard Santa or the 8 reindeer with him
he was focused on Google's search algorithm.
Santa left him a stocking and a wrapped gift or 3
thinking I want this SEO marketing me.
As he left Santa shouted "... to all a good night ..."
"SEO guy ... I'll call you about my web site"!



Rick Thomas, Social media/SEO Consultant in Ft Myers Florida,Regional Search Engine Marketing For Businesses, Improved Google Search Engine Rankings, Company Facebook Pages Created & Managed, Located in Fort Myers Florida. Yes I am For Hire!

Contact Rick Thomas at 239 896-7020

RickThomas@FtMyersMarketing.com

11/13/2010

Search Engine Optimization Is A Lot Like Fishing

Local SEO Search Engine Ranking is part art, part science. No 2 search engine marketing campaigns are alike, each one has to be shaped and tailored to meet the goals, objectives, and needs of each individual client. Timing is also critical, there are times when a company may want to establish themselves as a knowledgeable source of information and at other times use their website to get clients to BUY NOW!Ranking in the search engines does not always equate to increased sales, but, it should increase public awareness and visibility for your website. This should make the phone ring ... and hopefully closing the deal a little easier.

An SEO’s job is like a sport fishing guide: You tell us what kind of fish you want to catch, we take you to the part of the pond that has that kind of fish, once there, we keep changing the bait on the end of the hook, modifying the presentation, trying different depths, and looking for area's where our fish might be hiding until you land the quantity of fish you hired us to help you catch.

There are 3 and only 3 reasons why a company website doesn’t make money:
1) Wrong part of the pond
2) Wrong bait on the end of your hook
3) Wrong presentation

If search engine optimization (SEO) or social media are unfamiliar waters for you and your business ... find a consultant who knows the pond!








Rick Thomas, Social media/SEO Consultant in Ft Myers Florida,Regional Search Engine Marketing For Businesses, Improved Google Search Engine Rankings, Company Facebook Pages Created & Managed, Located in Fort Myers Florida. Yes I am For Hire!

Contact Rick Thomas at 239 896-7020

RickThomas@FtMyersMarketing.com

10/10/2010

Smart Phones A New Challenge For SEO Consultants

SEO (search engine optimization) consultants in SW Florida are seeing a sharp rise in clients asking about SEO for Google maps. Consumers with smart phones now have the ability to search for a product or service they need from wherever they happen to be standing at any given moment. They no longer have to do their research from a computer at home, they can browse search results instantly right on their phone! However the results they get on their phone will be different than the results they get on their computer. A computer search will give them "organic search results" ... websites indexed by Google based on relevance, back ;inks, and overall trustworthiness. Smart phones, on the other hand, will show only the top 3 listings on Google maps.


Android Phone Ft Myers Marketing


Many business owners are unaware that Google maps rankings can be optimized in much the same way as an organic search result. While still a fairly new focus for SEO consultants, requests for improved google map rankings seem to be on the rise as awareness of this new aspect of search engine optimization increases. This new aspect of internet marketing is especially important in Florida, or in any region, where the tourist industry is an important part of the local economy. When consumers are traveling they are not as familiar with where merchants are located or who has the best reputation, so they are far more likely to use their phone for a quick, easy referral to a merchant who is offering what they need.





Rick Thomas, Social media/SEO Consultant in Ft Myers Florida,Regional Search Engine Marketing For Businesses, Improved Google Search Engine Rankings, Company Facebook Pages Created & Managed, Located in Fort Myers Florida.

Yes I am For Hire!

Contact Rick Thomas at 239 896-7020

RickThomas@FtMyersMarketing.com

9/24/2010

Social Media And SEO For SW Florida Are 2 Roads To The Same Destination

In speaking with business owners in Ft Myers one finds they are often confused by the differences between social media and SEO. This isn't necessarily surprising considering many of the tools and techniques used for both disciplines are either similar or overlap each other. A number of small to mid-sized businesses are just now awakening to the fact that their competitors are gaining a tactical advantage with a headstart in these fields and are now looking to close that gap!

Similarities Between SEO And Social Media Marketing
  • Google Page Rank Visually Explained

  • Both have the potential to drive new clients and sales to your company!
  • Each discipline makes use of Facebook and Twitter.
  • It is internet marketing ... to the uninitiated (many business owners fall under this category) it can be a little intimidating.
  • Both make use of company blogs.
  • As a result of being relatively new disciplines both are in a state of refinement and evolution.
  • Social bookmarking figures prominently in both.
Despite their many similarities, which can be a little confusing, SEO and Social Media Marketing differ from each other in both their approach and secondary goals. The major goal for each is to bring in clients and make the cash register ring, but these 2 disciplines take separate avenues to achieve this goal.

SEO is a blend of on site and off site tactics which move the businesses website up the ranks in the search engines eyes, hopefully right to the 1st page of the search engine results. This is critical because research has shown over and over that 85% of customers looking for a product or service on the internet never get past the 1st page of their search results.

Social Media as a marketing tool doesn't focus on the website so much as it endeavors to build trust, a relationship, with their clients and potential clients. Businesses use social media to educate and inform their clients, to keep them abreast of changes in their industry or geographical area, and to establish 2 way communication between themselves and their clients to develop a personal kind of relationship that will instill a sense of confidence and loyalty.

Both are effective tools that are driving sales all across America today. Businesses that make optimum use of both are beginning to dominate their competition!




Rick Thomas, Social media/SEO Consultant in Ft Myers Florida,Regional Search Engine Marketing For Businesses, Improved Google Search Engine Rankings, Company Facebook Pages Created & Managed, Located in Fort Myers Florida. Yes I am For Hire!

Contact Rick Thomas at 239 896-7020

rickthomas@ftmyersmarketing.com

9/07/2010

SW Florida Social Media/Facebook Fans Meet In Bonita Springs

A diverse group of consultants, businessmen and women, and others interested in social media, SEO, and networking in the Ft Myers/Naples area met in Bonita Springs to socialize and check out a new business in town. The "Extreme Riders Cruisin Cafe" located at 3600 Bonita Beach Rd. hosted the event and provided attendees with an ample variety of appetizers, cold beer, and incredibly good service!




Extreme Riders Cruisin Cafe In Bonita Springs

Designed by Heather Serrano, the showroom, cafe, and bar area are quite pleasing to the eye with an amazing variety of biker clothing, accessories, and gear. Also on hand for viewing are some of the nicest motorcycles I've ever seen!




Extreme Riders Showroom in Bonita Springs, SWFL

Accessoeies at Extreme Riders In Bonita Springs, SWFL

Accessories and more... Extreme Riders Cafe, Bonita Springs

Stop in and check out this unique, new Bonita Springs cafe ... you'll be glad you went!




Rick Thomas, Social media/SEO Consultant in Ft Myers Florida,Regional Search Engine Marketing For Businesses, Improved Google Search Engine Rankings, Company Facebook Pages Created & Managed, Located in Fort Myers Florida. Yes I am For Hire!

Contact Rick Thomas at 239 896-7020

RickThomas@FtMyersMarketing.com

7/27/2010

SW Florida Social Media Fans Meet In Naples

A group of nearly 200 professionals from the Ft Myers/Naples area (SW Florida)interested in social media, Facebook, Twitter and other sites associated with staying connected on line. In attendance were a large number of business people who use social websites to promote their businesses, several politicians using social media in their campaigns, as well as individuals who simply enjoy using Facebook. Organized by Jody Pugh and hosted by Shula's Steakhouse in Naples, this was the 2nd monthly meeting of the "SW FL Facebook Friends Social Happy Hour". Shula's graciously provided an incredible array of appetizers and 2 for 1 drink specials with a live Jazz band playing in the background. Several businesses from the SWFL area donated a total of over 50 door prizes which were given away throughout the course of the evening.

The 1st meeting of the group was held in Ft Myers, the next is planned for "Anthony's On The Boulevard" in Cape Coral on August 27th 2010. If you have an interest in Facebook or social media, or would like to learn more about how it can help your business and help you stay connected with your friends and clients, please feel free to join us!

Facebook Friends Happy Hour In Naples Florida




Rick Thomas, Social media/SEO Consultant in Ft Myers Florida,Regional Search Engine Marketing For Businesses, Improved Google Search Engine Rankings, Company Facebook Pages Created & Managed, Located in Fort Myers Florida. Yes I am For Hire!

Contact Rick Thomas at 239 896-7020

RickThomas@FtMyersMarketing.com

7/16/2010

Approach Your Social Media And SEO Clients With A Salesmans Mindset

As professionals in advertising, social media, SEO, or marketing, in order to offer and deliver our clients a quality product(service) we devote considerable allotments of time to develop and implement a custom campaign for each customer. Unfortunately, customized services of this nature don't come cheap, in the midst of economic uncertainty here in Fort Myers (SW Florida) and all around the world, closing a sale on relatively high dollar services is a tougher proposition than ever before! One way to offset these types of hurdles is to approach your clients with a salesman's mindset.

This does not mean "high pressure" or Billy Mays style salesmanship! This is a kinder gentler type of salesmanship through which you passively lead your client to the information he/she needs to make an informed decision. In social media, SEO, or any type of marketing you are attempting to forge a long term relationship, and build trust, however there is a lot to be gained for you and your employees by realizing that the first order of business is to convince the potential client that he needs you and your service. Even if you are not a "good salesman", with the proper mindset, and a few borrowed tricks from the salesman's tool bag, one can often turn an unsuccessful sales call into a long term client.

  • Listen to your client! Have a clear understanding of what it is they want.
  • Have a well rehearsed presentation.
  • Anticipate client objections, and be prepared to refute them.
  • Use visual props ... people respond better to visual stimuli than audible or printed words.
  • Understand that in marketing business people are often motivated by ego as much as profit.
  • Don't just sell your client ... educate them.
  • Don't pressure, give them time to make their own decision.

Always keep on the look out for a good article, or local seminar in your area regarding salesmanship, and if possible attend it, and watch experienced salesmen in action. Often times there is much to be gained by simply keeping our eyes and ears open, and even a slight difference can be "the difference" between a successful and failed presentation.



Rick Thomas, Social media/SEO Consultant in Ft Myers Florida,Regional Search Engine Marketing For Businesses, Improved Google Search Engine Rankings, Company Facebook Pages Created & Managed, Located in Fort Myers Florida. Yes I am For Hire!

Contact Rick Thomas at 239 896-7020

RickThomas@FtMyersMarketing.com

7/01/2010

Social Media Day In Ft Myers

Social media and SEO consultants, business men and women, politicians, lawyers, and many others with an interest in social media gathered in South Ft Myers to celebrate "Social Media day". Sponsored by The social media club of South Florida and Florida Tweetup, and hosted by the "Firepit City Grill" in Gulfcoast Town Center in south Fort Myers, professionals in the field joined similar groups in at least 536 other cities around the globe to celebrate the revolution of social media becoming a social dialog. This was an opportunity to meet, exchange ideas, network, and collaborate with top pros in the field! A "not to be missed" event!

Ft Myers Celebrates Social Media Day

Search Engine Optimization in Ft Myers Florida







Rick Thomas, Social media/SEO Consultant in Ft Myers Florida,Regional Search Engine Marketing For Businesses, Improved Google Search Engine Rankings, Company Facebook Pages Created & Managed, Located in Fort Myers Florida. Yes I am For Hire!

Contact Rick Thomas at 239 896-7020

RickThomas@FtMyersMarketing.com

6/17/2010

Making A Good Start In Social Media

The initial wave has passed, but, the next wave looks to be even bigger. In spite of all the media coverage and headlines most small businesses are just now starting to get involved in social media. Perhaps many thought it would be a passing fad, or maybe it all seemed "too new" or "too difficult", but now they are starting to feel left behind. These people and businesses are now playing catch-up, and trying to make up for lost time. Those new to social media ask many of the same questions ....


Which social media sites will be most useful to my business?


How do I get others to follow my business once I'm on them?


How many sites should I join, and how much time must I devote to them?


How will participation in social media improve my business?


All valid questions, I would recommend taking time to look around, ask questions of others who have been involved with social websites, and see what other companies are doing. Once you have familiarized yourself with what is available try these basic steps to get started ...


Set up profiles on Facebook and Twitter. They are the biggest, most used, and best of the social networks. Facebook discourages using a personal profile for business use ... so set up a business page, if you or someone you know can do this that's great, if not most, if not all social media consultants can help you with this easily and at low cost. Fill in as much pertinent information as possible, and upload a photo.


Once your profiles are set up start posting to them ... include updates on products or services you offer, jobs or projects you are doing that are of particular interest, thoughts and comments on your industry in general, sales or promotions you are offering. Don't be afraid of giving advice or letting loose with a few "trade secrets"... these are the kind of posts that earn a potential clients trust AND establish you as a knowledgeable professional ... and thats why you want to be active in social media!


Interact with the people and businesses that visit your page, answer their questions, start conversations, and become friends as often as possible. You want people to get to know you for who you are. In my opinion there is nothing wrong with letting a little of your personal life leak onto your business page, just don't overdo it. Over a period of time you may begin to get invited to social media get together's, or industry specific events in your area ... I STRONGLY recommend you go to these! It's a great way to meet new people, get referrals, and learn more about new trends in social media.




Rick Thomas, Social media/SEO Consultant in Ft Myers Florida,Regional Search Engine Marketing For Businesses, Improved Google Search Engine Rankings, Company Facebook Pages Created & Managed, Located in Fort Myers Florida. Yes I am For Hire!

Contact Rick Thomas at 239 896-7020

RickThomas@FtMyersMarketing.com

5/21/2010

Google Page Rank Visually Explained

Why Does One Site Rank Higher Than Others?



Google Page Rank is the actual term for the algorithm that determines why your little site ranks where it does and the big guys outrank you.

Wanna Rank Like The Big Guys?
(who doesn't?)

Do What They Do:



Google Page Rank Visually Explained

You wanna be the big red ball (doesn't everybody?)

trouble is your brand new (insignificant) site is that little blue guy...
So, how do you get your tiny little blue guy to grow up to be a big fat red one?

... see all those little purple fellas? they are EXTERNAL sites with YOUR link on them.

how do you get your site to climb in rank?
it has MORE to do with the volume of EXTERNAL sites that link TO YOU, than it does to you fiddling with what's on your little blue site.

OFF page SEO is more important than On page SEO

Now if you elect to ONLY work on ON Site SEO, you *could* get your little blue guy to grow up to be one of those Green guys...

BUT

You ain't never gonna get to be that big fat red one... without a whole bunch of tiny purple ones:

the purple site SUPPORT the main site

Search Engine Optimization in Ft Myers Florida

Reproduction of Wikipedia graphic




Rick Thomas, Social media/SEO Consultant in Ft Myers Florida,Regional Search Engine Marketing For Businesses, Improved Google Search Engine Rankings, Company Facebook Pages Created & Managed, Located in Fort Myers Florida. Yes I am For Hire!

Contact Rick Thomas at 239 896-7020

RickThomas@FtMyersMarketing.com

5/18/2010

Marketing Words Of Wisdom

It's a funny thing how often times a few simple words can inspire hours (or even days) of thought, analysis, and reflection. Since I was a youngster I have been quick to realize that many times a phrase can mean one thing to one person, and something completely different to another, furthermore, there are times when one can hear something said that on the surface is of considerable value, but if examined closer and given sufficient reflection could just be invaluable! I wanted to share this short list of quotes specifically for this reason ... I have found each of these worthy of "sufficient reflection" with regard to the art and industry of marketing ...

" To the place where green vegetables are brought in abundance, bring thine also to sell. "
Babylonian Talmud, Menahot

" Salesmanship is intuitive; it's a personality kind of thing, with maybe a bit of hocus pocus. "
Manny Feris
National Sales Manager, Rambusch Lighting

" A salesman guards his Rolodex more than anything else. It's his meal ticket. "
Richard Jennings
Sales Manager, CardioData Corp.

" Consulting is a business as well as a profession, and you must never lose sight of that. If being businesslike costs you a client or a sale, it is almost certain that the client or sale would not have been worth having. "
Herman Holtz
Government Operations consultant

" Would you persuade, speak of interest, not of reason. "
Benjamin Franklin

" Presenting a professional, upbeat face to the public does wonders for the way people perceive your business. "
Steve Estridge
CEO, Temps & Co.

" The worm lures the fish, not the fisherman and his tackle. "
Angler's maxim

Rick Thomas, Social media/SEO Consultant in Ft Myers Florida,Regional Search Engine Marketing For Businesses, Improved Google Search Engine Rankings, Company Facebook Pages Created & Managed, Located in Fort Myers Florida. Yes I am For Hire!

Contact Rick Thomas at 239 896-7020

RickThomas@FtMyersMarketing.com

5/17/2010

Word of Mouth or Word of Facebook? Marketing On Steroids

I don't like to talk about it ... in fact I'd prefer no one knew at all, but, I'm a closet Farmville fanatic. While it may in fact be a silly little game where people with too much time on their hands have a chance to grow and harvest cartoon crops and animals ... there is another side to it. As it is an interactive game where you acquire neighbors and help each other with your farms you learn quickly that not all neighbors are created equal, there are some you can depend on and some you can't, there are some who are friendly and others who are antagonistic, and perhaps most importantly there are some who you can relate to and trust and actually develop a relationship of value. I have been fortunate enough to have made a number of the latter kind of friends on Facebook, and our friendship has grown from a " see ya when I see ya " kind of thing, to a " don't make plans for Friday because I'm meeting friends on Facebook " kind of thing. What makes it so interesting, and relevant as pertains to this post, is the fact that everyone in the group has some kind of new info, or gripe, warning or advice they want to share with their friends.

Facebook Friends Recommended Products

In the past 3 months we have discussed and encouraged each other to try a multitude of products ranging from Totino's pizza, Little Ceasars, Miller High life, Belks children's clothes, Tire kingdom, Disney ( and hotels in the Orlando Florida area ), and a multitude of other products and services. Additionally ... we have reviewed just about every movie that has come out this year and recommended dozens that are " can't miss " rentals!When we get together online it isn't for the purpose of product review, we are simply sharing with each other the things that we have found make our lives a little easier or nicer and not because we are paid to endorse these things ... because we simply want to help each other!

YOU CAN'T BUY THAT KIND OF ADVERTISING!

When you hear someone talking about Web 2.0 this is what it's all about. This isn't just the future of advertising, it is what is driving sales in America right now! Social media people understand this, it's why we're here, but many businesses seem to have a hard time comprehending the change. It seems clear enough to me that the company's that can adapt their approach to marketing first, and with a clear understanding of what makes their potential clients respond, will be the industry leaders of tomorrow!

Rick Thomas, Social media/SEO Consultant in Ft Myers Florida,Regional Search Engine Marketing For Businesses, Improved Google Search Engine Rankings, Company Facebook Pages Created & Managed, Located in Fort Myers Florida. Yes I am For Hire!

Contact Rick Thomas at 239 896-7020

RickThomas@FtMyersMarketing.com

5/08/2010

Ethics Of SEO

My associates and I have devoted a considerable amount of time over the past several days discussing ethics as pertains to social media and SEO. In any business or industry where the general public knows little or nothing about the inner workings and mechanisms involved it is usually in the best interest of the professionals providing the service to be noticeably above board. We should not only strive to provide a valuable service, but, to educate them as well! The last thing we want to be known as is a charlatan or, even worse, a snake oil salesman ( " pay no attention to the man behind the curtain ... I am THE GREAT AND POWERFUL OZ " )! It is our minimum responsibility to let our clients know what we are able to do for them, how we will go about it, and how long before they begin to see some results. Insofar as they are the ones paying us, it behooves us to endeavor relentlessly on their behalf while staying within the boundaries of ethical propriety. It seems lately though those once well defined boundary lines have become expansive gray area's, and the subject of much discussion.
In social media circles the terms white hat, black hat, and gray hat SEO are a topic one can expect to hear much debate and discussion over. Black hat SEO refers to programs that manipulate the way a website is read or perceived by search engine crawlers ( programs search engines such as google use to quantify, among other things, the content, traffic, and in and outbound links to a website ), violate the rules and regulations of the search engine, or alter content on a website intending to mislead a consumer. The penalties for the use of these tactics can be quite severe so most social media pros steer well clear of them. The term white hat SEO refers to practices that are, for the most part, universally accepted as being fair, honest, and above board, such as optimal use of keywords and key phrases, updating and evaluating headline links, and the optimization of HTML. Then we have the gray area ... the subject I hear the most discussion over in the gray area is ghost writing and ad copy:

There are 2 sides to this debate and they both make good points. One side supports the idea that when a consumer reads an article on a web page or blog post they expect it to be in the words of the CEO, owner, or at least a full time employee of the business they are reading about, and that to have an outside entity write it is misleading at best, and sometimes downright dishonest! On the other side of the debate is the faction that asserts that given that they are being paid by the company to write the article, that they have both personal knowledge of and a personal relationship with the CEO or owner, that they are in fact communicating the thoughts and concerns of the principals involved. The jury is still out on this discussion and is likely to stay that way.

As for my thoughts on the matter ... in a successful ongoing business everyone in every position generally has his hands full already, readable ad copy is the product of hard work, knowledge, and devoting an appropriate amount of quality time to produce it. It would be unreasonable to only allow blogs, press releases, and ads under the circumstances that they were written by owners who were english lit majors ... and it would be even more unreasonable to expect clients to read product from those who can't write!
Rick Thomas, Social media/SEO Consultant in Ft Myers Florida,Regional Search Engine Marketing For Businesses, Improved Google Search Engine Rankings, Company Facebook Pages Created & Managed, Located in Fort Myers Florida. Yes I am For Hire!

Contact Rick Thomas at 239 896-7020

RickThomas@FtMyersMarketing.com

Conventional Marketing Gone The Way Of The Dinosaur

The light finally went on for me several months ago ... everything I know about conventional marketing is quickly going the way of the dinosaur. Over the past 3 decades I have been the owner of two construction company's, a Tae Kwon Do school, spent four years as a Realtor, served as a manager for South Florida Gas Company, a District Sales Manager for The Washington Times, in addition to managing crews for a number of SW Florida businesses. In those days marketing, for most local businesses, centered around ad copy, layout, yellow page and newspaper ads, cold calls, and flyers. Today the effectiveness of these methods of advertising has become increasingly suspect! Newspaper sales and subscriptions are down and publishers are scrambling to find their niche in social media, cold calls are blocked and flyers are thrown out without so much as a glance, and the yellow pages now play second fiddle to " Googling it "! People are twittering about the restaurants in town, and nobody is going to shell out forty bucks for a movie when his Farmville buddies told him it was awful! The writing is on the wall, social media will be a major determining factor in the success of most businesses for the foreseeable future!
It was overwhelmingly evident to me that this was an industry I wanted to be a part of! I immediately started researching the field and seeking out mentors. My first big surprise was the extent to which the professionals in this arena reach out to help a newcomer. It took no time at all before I had a number of experienced allies with whom I could question, learn, and network with. I quickly learned several key points ... social media consultants and SEO consultants, while related and intertwined quite closely, work toward the same end result from different angles because their trades, are in fact, two separate disciplines. I have been quite pleased to note that as a group they acknowledge a moral and fiduciary obligation to operate with a high degree of ethics with regard to their clients, and in spite of the fiercely competitive nature of the business, work closely together and maintain a high ethical standard amongst themselves as well. I'm going to love this business!


Yes I am For Hire!

Contact Rick Thomas at 239 896-7020


Rick Thomas, Social media/SEO Consultant in Ft Myers Florida,Regional Search Engine Marketing For Businesses, Improved Google Search Engine Rankings, Company Facebook Pages Created & Managed, Located in Fort Myers Florida. Yes I am For Hire!

Contact Rick Thomas at 239 896-7020

RickThomas@FtMyersMarketing.com

Rick Thomas Social media SEO consultant

Social media, SEO, Advertising



Search engine optimization is an industry all about perpetual change. Internet technology was created by, and has always been in a state of refinement by some of the best and brightest minds in the world. A huge part of what an SEO consultant does is keep up with these advances. The "latest and greatest" trend sweeping the world right now are the smart phones. They are on the verge of becoming a dominant force in marketing! Smart phone users can access the internet from anywhere at any time, if they are on the road and need a product or service they can "Google it" no matter where they are. The catch is, for the time being, organic search results are not currently available on the smart phones, only the top 3 highest ranked in Google maps are visible!

Organic search results are determined by Google's algorithm, which considers many factors pertaining to your web site such as inbound links, traffic, relevant content, and many more factors that get a lot of attention, but, one factor that seems to fly under the radar is THE LENGTH OF TIME YOUR WEBSITE HAS RANKED AT THE TOP. The real unit of measure is trust, if you have been at the top for years, it appears Google perceives this as testimony of your businesses trustworthiness. For an SEO firm it is a tough task to dislodge a competitor who has dominated his local market for a long time. The same appears to hold true for ranking in Google maps.

For some reason, many customers have the impression that a listing in Google maps is not subject to manipulation by businesses (i.e. SEO professionals), therefore, a reliable sign of who is the most popular, reliable or affordable. The truth is Google maps can be optimized the same as organic search results! Right now there are few SEO consultants providing improved ranking in Google maps ... very few! Don't let your competitors become firmly ensconced in this important niche of internet marketing, it appears it could well be the wave of the future!

Google Page Rank Visually Explained

Rick Thomas, Social media/SEO Consultant in Ft Myers Florida,Regional Search Engine Marketing For Businesses, Improved Google Search Engine Rankings, Company Facebook Pages Created & Managed, Located in Fort Myers Florida. Yes I am For Hire!

Contact Rick Thomas at 239 896-7020

RickThomas@FtMyersMarketing.com